Bridging the gap
between data, storytelling, and meaningful impact.
We partner with organizations to use data and insights to inform decisions, strengthen strategy, and drive meaningful impact.
Our Story
TrueNorth Insights is a research and evaluation consulting firm created to help organizations build the internal infrastructure, systems, and capacity needed to collect, use, and leverage data in practical, meaningful, and sustainable ways.
We believe data has the power to guide strategy, inform decisions, and support learning. At the same time, leveraging data effectively requires thoughtful systems, intentional strategy, and the ability to translate insights into action.
We work alongside organizations to connect data to real decisions and create approaches that support continuous learning and long-term impact. We focus on making research and evaluation accessible, actionable, and aligned with organizational goals while keeping the work grounded in the impact organizations seek to achieve.
That's where
we come in.
Who We Work With
Our partners include nonprofits, foundations, government agencies, academic institutions, and socially responsible businesses working in areas such as public health, education, housing, economic mobility, public safety, youth development, and corporate social responsibility.
We recognize that organizations have different needs, capacities, and priorities. Our approach is designed to be flexible, collaborative, and responsive to each organization's specific context, goals, and stage of growth.
Nonprofits
Academic Institutions
Government Agencies
Foundations
Socially Responsible Businesses
Our Services
We offer a range of services designed to help organizations better understand their work and move forward with clarity.
Program Evaluation
We help organizations understand how programs are working, assess progress toward outcomes, and identify opportunities for improvement.
Performance Measurement
We work with organizations to identify and track what matters through simple, practical tools that support strategy, learning, and continuous improvement.
Research, Data & Insights
We partner with organizations to gather data through surveys, interviews, focus groups, and community engagement. We analyze and translate data into insights that drive informed decision-making and action.
Technical Assistance & Capacity Building
We provide customized support, training, and guidance to strengthen internal systems, skills, and capacity to use data, evaluation, and learning systems effectively.
How We
Approach
the Work
We take a collaborative approach to every engagement. Our goal is to provide thoughtful, actionable support that organizations can realistically use and sustain beyond the engagement itself.
Understand organizational goals, priorities, context, and evolving needs
Co-create approaches that reflect organizational needs, capacity, and timeline
Adapt strategies and support based on what is most useful and relevant
Translate insights into clear, actionable next steps
Strengthen organizational learning, systems, and long-term capacity
Organizations often don't need more data. They need clarity on what data matters, the capacity to use it effectively, and systems that connect insights to meaningful action, organizational learning, and informed decision-making.
— Roxy Lawrence, MSW, MSP
Founder & Principal Strategist
Ready to move your work forward?
Let's connect and explore how we can support your work.