Clarity to move
your work forward.
We partner with organizations to turn data into direction—creating greater clarity about what matters, informing strategic decisions, strengthening programs and systems, and supporting meaningful impact
Our Story
Organizations often have access to data but still need clarity about what it means, what matters most, and how to use it to inform what comes next.
TrueNorth Insights is a research and evaluation consulting firm that helps organizations turn data into direction. We work alongside organizations to build the systems, tools, and capacity needed to collect, understand, and use data in practical, meaningful, and sustainable ways.
We believe data is most valuable when it supports learning, guides strategy, informs decisions, and leads to action. Doing that well requires more than collecting information. It requires thoughtful systems, intentional strategy, and the capacity to translate insights into meaningful next steps.
Our work connects data to real decisions, helping organizations gain clarity about what they are learning, strengthen their work, and move forward with greater confidence and purpose. We focus on making research and evaluation accessible, actionable, and aligned with organizational goals while keeping the work grounded in the impact organizations seek to achieve.
That's where
we come in.
Who We Work With
Our partners include nonprofits, foundations, government agencies, academic institutions, and socially responsible businesses working in areas such as public health, education, housing, economic mobility, public safety, youth development, and corporate social responsibility.
Nonprofits
Academic Institutions
Government Agencies
Foundations
Socially Responsible Businesses
Our Services
We offer a range of services designed to help organizations better understand their work and move forward with clarity.
Program Evaluation
What's working, what's changing, and where are there opportunities to strengthen impact?
Performance Measurement
What matters most to measure, and how can progress be understood over time?
Research
What can evidence reveal about the questions that matter the most?
Technical Assistance & Capacity Building
What systems, skills, and capacity are needed to use data and learning effectively over time?
For organizations exploring these questions, TrueNorth Insights can bring clarity to what comes next.
View All Our Services
How We
Approach
the Work
Our approach is collaborative, practical, and grounded in each organization’s unique context and priorities. Our goal is to provide thoughtful, actionable support that organizations can realistically use and sustain beyond the engagement itself.
Organizations often don't need more data. They need clarity on what data matters, the capacity to use it effectively, and systems that connect insights to meaningful action, organizational learning, and informed decision-making.
— Roxy Lawrence, MSW, MSP
Founder & Principal Strategist
Ready to move your work forward?
Let's connect and explore how we can support your work.